ENOUGH WITH THE HAND-OUTS AND GOODY BAGS... CONVERT YOUR TAKE-AWAYS TO DIGITAL
EVENT EXHIBIT HALLS ARE ANTIQUATED... GIVE ATTENDEES INFO THEY WANT IN THE FORMAT THEY PREFER
Although digital technology is showing up in some areas of the events industry, it is surprising how little mobile technology is being properly leveraged to create a one-to-one connection between exhibitors and attendees. After all, isn't that what these things are all about? The ability for exhibitors to offer attendees detailed company and contact information, rewards, coupons, gift cards, surveys, rich media interactions and more is something that should not be undervalued.
Event venues should be tying in this technology to their app and offering it as an up-sell to all exhibitors and sponsors who are buying booth space. iDevise will create a custom template, manage the content creation and delivery and provide the post-event data to the venue and/or exhibitors themselves.