BECAUSE PEOPLE JUST DO THINGS DIFFERENTLY NOW.
It's that simple. Whether you're promoting products, managing a sales team, delivering content or tracking equipment, it's vital to your brand's continued success that mobile be a part of your ongoing strategy. Furthermore, the Internet of Things (IoT) combined with wireless networks and Bluetooth-enabled devices gives brands the ability to message, interact with and log data based on a mobile app user's micro-location. This creates a multitude of use cases and opportunities across industries that were previously not available.
Proximity-based messaging combined with smart UX design and a non-intrusive delivery strategy allows brands to share the right message with the right person at the right moment. Engaging potential customers with personalized, contextual information through technologies such as mobile geo-fencing, push notifications and bluteooth beacons allows for unprecedented targeting, improving customer loyalty and increasing conversions.
Not just for mobile. Have a look at the demo to the right and on our Digital Signage page to get inspired about innvoative retail product display solutions.
Get in touch with us to find out how we can help you bring your location to life with a marketing mix that best fits your brand and budget.
PROXIMITY USE CASE SCENARIO
iBeacons + Digital Signage for Retail
Our Interactive Digital Signage Solutions for Retail Displays demonstrates how retailers can use iBeacon technology to trigger product-specific content to nearby displays. Each interaction is tracked, providing store managers useful data that enables them make better informed product placement decisions and more accurately assess shopper interest. Our demo videos include shoes, shirts and a whiskey brand but can be customized for nearly any product. Let's discuss your specific product display needs!
PROXIMITY MARKETING & CONSULTING FOR IBEACON & EDDYSTONE CAMPAIGN INTEGRATIONS
We provide everything you need to get started with proximity marketing. Below is a brief list of how iDevise approaches campaign develolpment and execution:
PROJECT ROADMAP & PUSH NOTIFICATION STRATEGY
We'll work closely with you to identify your desired project outcome and identify the CMS that best meets your needs & budget. There's push and there's good push. We'll help make sure your campaign uses relevant, non-intrusive messaging that will build brand loyalty.
CONTENT CREATION & MANAGEMENT
We create and manage the content you want to to deliver to your audience. Choose from rich media assets such as: images, audio, video, URLs, HTML, coupons, surveys, promotions & QR/bar codes.
BEACON INSTALLATION & MONITORING
We will order the amount of beacons (or QR tags) you need for your project, calibrate them to the proper range, add them to your content management system and schedule the content to be delivered at the appropriate time and place to maximize conversion.
PROXIMITY MARKETING CHECKLIST:
INDUSTRIES BENEFITTING FROM PROXIMITY:
> Advertising & Marketing Agencies
> Municipal Shopping Districts
> Parks & Recreation
> Landmarks & Attractions
> Office Lobbies & Buildings
> Human Resources & Employees
> Healthcare & Special Needs
> Ski Resorts
> Beach Fronts & Boardwalks
> Plant Facilities & Equipment Monitoring
> Oil/Gas & Mining
The potential of proximity-based marketing & messaging is incredible and use cases are increasting each month across nearly every vertical.
Contact us today and get started developing a custom solution that meets your business's specific needs.