POS + CRM + WEB ANALYTICS = HYPER-CONTEXTUAL TARGETING
It's nothing new for large-scale retailers. Associating consumer data with personalized product offerings has been happening for quite some time. However, in-store proximity usage is a very new and innovative strategy to connect with your shoppers. The ability to trigger offers to shoppers as they pass specific areas of your store has incredible potential. Pull data from both their online purchase history as well as in-store behaviors and improve your recipe for conversion. Proximity will change the way you interact and learn about your customers.

 

HEAT MAPS & IDENTIFYING THE PATH MOST TRAVELED

The ability to identify trends in how your in-store shoppers are moving around your store can have incredible effects on your bottom line. Using the data gleaned from strategically placed beacons, you will receive unprecedented insights into customer movement, allowing for deeper personalized offerings and data-driven product placement. The ability to identify shopper intent using "dwell time"--or the amount of time a shopper spends in a specific area in your store (e.g. womens shoes)--allow stores to both target shoppers with contextual offers while in-store or re-target through their CRM at a later date via email or website ads.

 

Get in touch with us to find out how we can help you bring your location to life with proximity messaging and tracking.