HIGH SCHOOL, COLLEGE AND PRO STADIUMS AND ARENAS ALL HAVE INCREDIBLE POTENTIAL FOR PROXIMITY NOTIFICATION STRATEGIES

Aside from the outcome of the game, game day revenue is the primary focus of stadiums and arenas across the country. What is sold is just as important as how it's sold--and how it's sold is about to change.

 

Proximity-based marketing and advertising of food and merchandise within stadiums is an incredible way to interact, inform and up-sell goods and services. Reaching a target audience when they're "in-the-moment" prior to now has been very difficult, if not impossible. Share information such as food promotions, ticket upgrades and gate information directly to fans while they're inside the stadium. And since beacons use Bluetooth and not Wi-Fi, there's no added strain on bandwidth when delivering notifications. Ad space can also be sold--whether it be the entire notification itself or just a banner ad within the notification--to create an additional revenue stream.

 

A UNIQUE GAMEDAY EXPERIENCE FOR THE VISUALLY IMPAIRED
Imagine a solution that offered visually impaired fans the ability to experience the energy of the arena while navigating their way to and from their seats. With iBeacons, a venue can create an indoor GPS system throughout the arena while simultaneously streaming the live play-by-play audio of the game. Strategically placed iBeacons could instantly provide audible wayfinding alerts indicating location of gates, sections, elevators, escalators, food vendors, restrooms and more. 

 

It's a win-win for all involved and a huge step towards providing the ultimate fan experience for ALL fans. Get in touch with us to discuss the steps of implementing this game-changing solution for your upcoming season.