Proximity Marketing Explained
Proximity-based messaging combined with smart UI/UX design and a non-intrusive delivery strategy allows brands to share the right message with the right person at the right moment. Engaging potential customers with personalized, contextual information through technologies such as mobile geo-fencing, push notifications and Bluetooth beacons allows for unprecedented targeting, improving customer loyalty and increasing conversions.
Not just for mobile. View our Digital Signage page to get inspired about innovative retail product display solutions.
Get in touch with us to find out how we can help you bring your location to life with a marketing mix that best fits your brand and budget.
ANATOMY OF A BEACON
Beacons by themselves are "dumb" devices. They are constantly sending out a one-way bluetooth radio signal with their unique ID attached. It takes a "smart" device, like a smartphone or tablet within range to trigger an action. That's when the real magic happens...
Micro-processer & Bluetooth Radio
INDUSTRIES BENEFITTING FROM PROXIMITY:
> Malls & Shopping Centers
> Restaurants & Fast Casual
> Advertising & Marketing Agencies
> Municipal Shopping Districts
> Parks & Recreation
> Landmarks & Attractions
> Office Lobbies & Buildings
> Human Resources & Employees
> Healthcare & Special Needs
> Ski Resorts
> Beach Fronts & Boardwalks
> Plant Facilities & Equipment Monitoring
> Oil/Gas & Mining
The potential of proximity-based marketing & messaging is incredible and use cases are increasing all the time across nearly every vertical.
Contact us today and get started developing a custom solution that meets your business's specific needs.
*Beacons shown in diagrams are from beacon manufacturer Estimote. Beacons vary in form factor, battery life, sensors, and components.
BEACONS NEED AN APP TO "TALK" TO..
In order for beacons to be useful, the smart device must have an associated app that is keeping an eye out for the beacons. The user must also have three settings turned on: Bluetooth (switched on) and have accepted "Location" & "Push Notifications" upon app download.
Retail Store Example: A retail store wants to share a deal on their red shirts with their in-store shoppers. They create a "Red Shirt Promo" in their beacon content management system and assign it to a beacon with the unique ID: 123. The beacon is placed in the store. As shoppers enter the store with the store's app installed, (1) their phone receives the
Bluetooth ID from the beacon and (2) instantly relays it to the cloud server to be "translated." The server recognizes ID: 123 as the "Red Shirt Promo" and (3) sends back the "Red Shirt Promo" content to the shopper's phone in the form of a lock screen notification or rich media promo "card."
Diagram for my fellow visual learners...
ID: 123 =